Taking web standards into account when designing a website may not be a primary concern for many site owners, but when it comes to finding an extra edge to improve their business, they are more than willing to do anything required to increase revenues. Let’s see how complying with Web standards can help a business website.
What are the Standards?
On the Web, the main standards are the languages used when creating websites. The most wide-spread ones are HTML, XHTML and CSS. HTML or XHTML are used to create the backbone of websites – the structure. (The difference between HTML and XHTML is that XHTML was formed from XML and is forward compatible.) CSS, in turn, is used to style, format and position the structure and content.
What is Web Standards Compliance?
Put simply, web standards compliance is using web languages correctly. This involves using HTML tags properly and the way they were and are intended to be used. For instance, one of the most common felonies against the web standards is using table tags for layout, while the correct usage is to use them only for tabular data (information to be put in tables).
Benefits of Standards Compliance
Creating quality, standards compliant code has a number of benefits:
_ website forward compatibility
_ increased site download speed
_ browser compatibility
_ easier site maintenance
_ broader target audience

How Can This Help Business?
Perhaps every entrepreneur is asking himself right now, “And where is the mon