Google wants a better ad experience for its visitors, from the copy in ads to the speed of landing pages. How have Google’s initiatives impacted your ad budget and website designs? Wealthy businesses and smaller operations all compete fairly when it comes to testing ad quality, and thus a placement at the top isn’t a […]
Google Says You Can’t Buy The Top Ad Spot Read More »
Image via Wikipedia WooHoo!!! We Won! from Yuri Arcurs Website Saturday, May 24, 2008 8:37 PM Alek Icev Ads Quality Test Engineering Manager I’d like to take a second and introduce you to the team testing the ads ranking algorithms. We’d like to think that we had a hand in the webs shift to a
Intro to Ad Quality Test Challenges Read More »
The official word from Google said they will run a trial of targeted video advertising with a couple of outlets: EchoStar, which operates the DISH Network, and Astound Cable, a small operation in Northern California. Google earns 99 percent of its revenue from online advertising. Their contextual search products, and expansions into different advertising models
TUNE IN TO GOOGLE ADS Read More »
The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising. Editor’s Note: What is your definition of a “click”? Will it coincide with the upcoming definition, which is being determined by
Click tracking – IAB, Google, Yahoo Defining Clicks Read More »