With big thanks to Smashing Magazine smashingmagazine.com 7

Author: John S. Rhodes
John S. Rhodes cannot fly. However, he is the founder and principal of Oristus, a consulting organization that is focused on solving the problems that people experience with technology. He also runs WebWord, which is one of the oldest and best known blogs on usability. In his spare time, John runs marathons, juggles flaming objects, and travels around the globe. Throw him an email at john@webword.com, if you want.