Idea Generation and Planning Tools
Instant.ly – on-demand consumer insights from all over the world.
Feedly – RSS reader for storing a feed of all the best blogs within your niche. There’s a great mobile app as well.
Visual.ly – my favourite library of infographics. This is perfect for getting some creative inspiration.
Consumer Barometer – a project created by Google that gives free consumer insights across a whole range of sectors.
Trello – free project management suite that’s great for organising content from multiple authors.
Basecamp – my favourite project management platform that’s incredibly simple to use and can save you a ton of time.
Pocket – save content to read for later with Pocket. Seriously helpful when you haven’t got a lot of free time.
Evernote – organise all of your campaigns and have a central location to store your ideas.
NerdyData – source code search engine (great for data analysis to go into your content).
Quantcast – gather stats on millions of websites.
Balsamiq – easy-to-use design wireframing software.
Contently – collaborative content platform full to the brim with great ideas.
Yutongo – crowdsourced brainstorming and ideas platform.
Google Public Data Explorer – tons of stats and data on all kinds of things!
BuzzSumo – content analysis tool that can give you endless ideas for new content.
Survey Monkey – great tool to run polls and surveys.
Qualaroo – get insights from your website visitors to understand what they want to see from you.
Dribbble – huge amounts of creative inspiration from designers the world over.
Worldometers – real time world statistics.
Content Creation Tools
99designs – huge base of designers that can create all kinds of content for you on a budget.
48hourslogo – design content community. Tell them what you want, say how much you’ll pay and watch as designers bid to work with you.
Grammarly – make srue you don’t have any speling mistackes with Grammarly.
This proofreading gig on Fiverr – this guy is the only reason why any of my content is legible.
Google Fusion Tables – create interactive charts and tables for free.
SlideShare – create and promote online slide shows.
Speechpad – speech to text and video transcriptions (really cost effective).
Infogr.am – simply to use, free infographic creation tool.
PiktoChart – create your own infographics, reports and presentations.
ReciteThis – turn a simple quote into a beatiful-looking image.
Pinwords – overlay text to your images for sharing on Pinterest. Simple, but very effective tool.
Kuler – fantastic colour wheel tool from Adobe. Find which colour work within your designs and create your own colour palette. This is particularly useful when writing up design briefs.
Pressbooks – turn your content into an online book that’s ready to go into Apple’s iBook store, the Kindle store and many more.
– create cool Google+ videos to promote your content.
Writtent – hire good quality content writers to produce content for you.
Guides.io – create interactive step-by-step guides.
crowdSPRING – design marketplace to et all kinds of content created.
TagCrowd – create simple word clouds from any text.
LICEcap – free software for creating animated gif images.
Resize.it – resize and crop any image.
Print Friendly – turn any webpage into a compressed PDF. This is perfect for when you offer a PDF download of your content.
– competition/giveaway platform.
Rafflecopter – another competition/giveaway platform.
Swiftly – cost-effective, small design jobs.
Content Promotion Tools
Wisestamp – custom email signatures that allow you to insert a link to your latest blog post (it pulls in automatically from your RSS feed).
Social Locker plugin for WordPress – allow users to access locked content in return for sharing your article via social media.
MailChimp – email marketing software.
Buffer – social media sharing tool. This is probably in my top 3 most important tools.
BuzzStream – intelligent blogger outreach tool that has tons more features for getting your content seen.
ResponseSource – UK-focused journalist enquiry service.
HARO – connect with journalists and bloggers.
PitchBox – prospecting, outreach and relationship-building platform.
Muck Rack – tool for connecting with journalists and bloggers via social media.
Reddit Advertising – Reddit’s advertising service.
StumbleUpon Paid Discovery – StumbleUpon’s paid advertising platform.
TubeAssist – automated YouTube marketing tool.
IFTTT – connect tons of different tools together to work smarter and more efficiently.
Followerwonk – Twitter analytics and prospecting tool.
Sprout Social – integrated social media management software.
Outbrain – paid content delivery network.
– reverse image search engine. Find who’s using your images.
Pinstamatic – Pinterest marketing tool.
Boomerang for Gmail – free app for Gmail to schedule email sending an automate follow-ups. This is a must for anyone serious about outreach.
by Matthew Barby