Archivo de la etiqueta: Search Engines

Google Says You Can’t Buy The Top Ad Spot

Google wants a better ad experience for its visitors, from the copy in ads to the speed of landing pages. How have Google’s initiatives impacted your ad budget and website designs?
Wealthy businesses and smaller operations all compete fairly when it comes to testing ad quality, and thus a placement at the top isn’t a divine right for anyone.

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Consult With Your SEO Expert Before Site Re-Design

It’s a near nightmare situation really. A client sends an email on Friday saying, “We’re launching a new web site on Monday, can you take a look at it to make sure our site optimization is ok?”.
The Account Manager asks for a URL and upon receiving, clicks to find a “pretty” home page with 90% images and/or Flash, “cool web 2.0? navigation using Ajax and as a result of a new content management system, a URL syntax that is completely different than before. Oh, and all title/meta descriptions are now hard coded and there are 50% less pages because the VP of Marketing heard at an executive marketing seminar that “less is more”.
First and foremost, such a blindside situation for a site’s SEO should never happen if Account Management is on top of things. As an advocate and consultant, the AM should have a rapport for information sharing, such as, “Our new VP is having a new site built and has no idea about the 60% of site traffic that comes from natural search. What should we do?”.

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21 Top Reasons Why Your Webpage May Not Be Indexed by Search Engines

At one time or another you may have used a submission tool, or submitted by hand and then wondered why you had not been indexed. Unfortunately, there are many reasons that may delay or prevent you from being indexed by a search engine. There’s rarely one simple answer for why you’re website is not being found. Fortunately, there is generally an explanation and a way to correct the problem if you know what to look for.
Below are the Top 21 reasons we’ve compiled over the years as to why you may not be finding your Web site or Web page in one or more search engines:

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SEO Copywriting Tips

…… for Google, Yahoo and your Prospects

It might not seem logical, but a web site that’s well-written for human consumption with a little SEO help usually is also well-received by the robots of search engines like Google and Yahoo.

So, what does “well-written” mean? Here are some tips to good SEO copywriting for Google, Yahoo and site visitors.

SEO Copywriting Tips “

EU Says Search Engines Must Follow Rules

The EU regulators, operating under the “Article 29 Working Party” name have plans to release a detailed report on search engines in the coming months. The group said, “As the use of search engines becomes a daily routine for an ever growing number of citizens, the protection of the users’ privacy and the guaranteeing of their rights, such as the right to access to their data and the right to information as provided for by the applicable data protection regulations, remain the core issues of the ongoing debate.”
It went on to say, “Search engines fall under the EU Data Protection Directive 95/46/EC if there are controllers
collecting users’ IP addresses or search history information, and therefore have to comply with relevant provisions.”

“These provisions also apply to such controllers who have their headquarters outside the EU, but only an establishment in one of the EU Member States, or who use automated equipment based in one of the Member States for the purposes of processing personal data.”
Google said it is committed to working with the EU regulators and protecting users privacy. Yahoo did not comment and Microsoft said companies should delete the IP address from stored information. The report by the Article 29 Working Party is scheduled to be released in April.

MAKING LINK BAITING WORK FOR YOU

Link baiting. You’ve heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached. Link baiting is a bit of an art form, but there are tried and true methods.



In marketing, you have one central task: Get attention that drives results. Pretty simple really, at least in theory. Online, the lion’s share of this process is generating links to your website or blog, which helps to gain ranking in the search engines and to generate brand awareness.

Do not underestimate that second element. The more brand awareness you generate, the more people search for you, the more it affects sales and/or leads.

Link baiting has been described as a kind of art form because, like art, what resonates with a group of people isn’t always predictable and certainly not controllable; only the after-effect like book or box office sales is measurable. But also like any creative endeavor, there are both guidelines to creation and case studies of what has worked in the past.

Wikipedia defines link bait this way: Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. You might be right to equate it to viral or word-of-mouth marketing, which is attracting more and more of the overall advertising spend each year.

Sometimes the naysayers out there will reduce this approach to online marketing as something inherently dirty and/or spammy. And yes, there are abuses. But we’re in it for the long-haul, and just so we’re clear, even Google’s webspam fighter Matt Cutts counts link bait among “white hat” tactics:

I hereby claim that content can be both white-hat and yet still be wonderful bait for links. Personally, I’d lean toward producing interesting data or having a creative idea rather than spouting really controversial ideas 100% of the time. If everything you ever say is controversial, it can be entertaining, but it’s harder to maintain credibility over the long haul.

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Redirect, the smart way

The 301 Redirect
The best way to redirect those pages is by using something called a “301 Redirect”. What this 301 redirect does, is it blatantly redirects to a different page when it is triggered, what makes the 301 redirect the best, is that not only does it accomplish your redirect, it does it safely, no having to worry about the search engines penalizing you for it! To be specific, the 301 redirect tells the browser, or in other cases, it tells the search engines “Hey this page has been moved, here is the correct URL!”. Think of it as you getting mail that is not addressed to your name, possibly addressed to somebody who has lived there prior to yourself, what do you do? You tell the post man (or woman) “Hey they dont live here anymore, here is the correct address”. It is the same concept guys, pretty simple if you asked me!
So lets get started. Below you will see several methods of using the 301 redirect, including the redirect in PHP, the redirect in ASP, the redirect in ASP .NET, the redirect in JSP (JAVA), the redirect in IIS, the redirect in ColdFusion, the redirect in CGI/PERL and finally the one I find most useful, the redirect using htaccess. Also showing other useful ways of using the 301 redirect with mod_rewrite!

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Improve ROI : Do the basics, and do them well.

1. Email Newsletters
Email newsletters let you maintain a relationship with your customers that lasts beyond their visits to your site. The newsletter is the perfect website companion because it answers a different user need: newsletters keep customers informed and in touch with the company; websites give customers detailed information and let them perform business transactions.
Newsletters are fairly cheap. They require little technology and mustn’t be published too frequently. If you don’t have a newsletter, then publishing one is probably the single-highest ROI action you can take to improve your Internet presence. If you do have a newsletter, then improving it according to research findings will likely make it several times more valuable to your organization. (Most of the newsletters we’ve tested failed to meet users’ expressed desire for good communication.)
Newsletters have one more benefit: they are the primary way to liberate your site from dependence on search engines. In the long run, achieving this liberation is one of the most important strategic challenges facing Internet managers.
2. Informative Product Pages
The product pages on e-commerce sites, marketing sites, and B2B sites all suffer from information deficit. It’s rare to see product descriptions that tell prospects everything they need to know to make a purchasing decision.
In my recent book, I present data showing that poor product information accounted for 8% of the usability problems on the websites we tested. Even worse, poor product information accounted for 10% of the user failures (that is, cases where users gave up, as opposed to “just” being delayed or annoyed). Designing product pages according to user needs is a highly targeted way to encourage sales at a point where users have already indicated interest by virtue of visiting the page.
You need detailed product information, but it must be written in a way that makes sense to people who aren’t experts in your field. For example, on the product page for a laptop, don’t be like Dell and tell people that the screen is “WSXGA+.” Tell them it’s 1680 x 1050 pixels. (Be honest: did you know this? And you’re probably five times as geeky as a normal person.) Or, better yet, be like Apple and show different screen resolutions next to each other so users can see how much data is visible with each.

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Google Co-Op and the Future of Search

Google are trying to shore up our algorithms with the wisdom of the crowds.
Personalized and social search are quickly coming upon us.

Customized Search is one of Google’s first steps into the realm of social search.
It is allowing web publishers of all skills to create their own search engine dedicated to their particular branch of knowledge and interests. The social part comes in when the web publisher allows others to contribute selections to their search engine, growing your search engine into an even more valuable resource over time.
Social search is all about giving the power to the users. Google is empowering users by enabling them to slice their massive search engine into thousands of sub-topics. The question is, “How will Google use this collective knowledge?”
This new product could give them a wealth of data on the linking structure and popularity of websites around the Web, giving them yet another competitive advantage over other search engines.
Google could also use this new data to find authority sites among different topics, which could be very valuable information for improving mainstream search results.
Would these kinds of changes affect the world of search engine optimization? To some degree, they would, but for the most part these changes would simply improve upon the relevancy of results.
For the smart webmaster, they should have no trouble adapting to this new age of search. Quality has always served well for search engine rankings and the future of search is even more dependent upon quality content and authoritative websites.

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