Website Content – It’s All About The Why?

By Jerry Bader (c) 2008 Every week I get asked to look at business websites and tell the owners why they’re not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web. […]

Improve ROI : Do the basics, and do them well.

1. Email Newsletters Email newsletters let you maintain a relationship with your customers that lasts beyond their visits to your site. The newsletter is the perfect website companion because it answers a different user need: newsletters keep customers informed and in touch with the company; websites give customers detailed information and let them perform business […]