“On the average, five times as many people read the headline as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money. The headlines which work best are those […]
La importancia de los titulares Read »
Google wants a better ad experience for its visitors, from the copy in ads to the speed of landing pages. How have Google’s initiatives impacted your ad budget and website designs? Wealthy businesses and smaller operations all compete fairly when
Google Says You Can’t Buy The Top Ad Spot Read »
In case you’ve missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a
Rethinking Website Content: Content That Entertains Read »
Some website developers, in an effort to make their websites accessible, provide two versions of their website”
Are text-only web pages an accessible alternative? Read »
Eight Simple Steps For Enhancing Your Website To be successful with your online business, whether you are selling your own product, services or are selling for other merchants as an aff