Google wants a better ad experience for its visitors, from the copy in ads to the speed of landing pages. How have Google’s initiatives impacted your ad budget and website designs? Wealthy businesses and smaller operations all compete fairly when […]
Google Says You Can’t Buy The Top Ad Spot Read »
Image via Wikipedia WooHoo!!! We Won! from Yuri Arcurs Website Saturday, May 24, 2008 8:37 PM Alek Icev Ads Quality Test Engineering Manager I’d like to take a second and introduce you to the team testing the ads ranking algorithms.
Intro to Ad Quality Test Challenges Read »
The official word from Google said they will run a trial of targeted video advertising with a couple of outlets: EchoStar, which operates the DISH Network, and Astound Cable, a small operation in Northern California. Google earns 99 percent of
The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising. Editor’s Note: What is your definition
Click tracking – IAB, Google, Yahoo Defining Clicks Read »