…… for Google, Yahoo and your Prospects
It might not seem logical, but a web site that’s well-written for human consumption with a little SEO help usually is also well-received by the robots of search engines like Google and Yahoo.
So, what does “well-written” mean? Here are some tips to good SEO copywriting for Google, Yahoo and site visitors.
SEO Copywriting Tips “
The EU regulators, operating under the “Article 29 Working Party” name have plans to release a detailed report on search engines in the coming months. The group said, “As the use of search engines becomes a daily routine for an ever growing number of citizens, the protection of the users’ privacy and the guaranteeing of their rights, such as the right to access to their data and the right to information as provided for by the applicable data protection regulations, remain the core issues of the ongoing debate.”
It went on to say, “Search engines fall under the EU Data Protection Directive 95/46/EC if there are controllers
collecting users’ IP addresses or search history information, and therefore have to comply with relevant provisions.”
“These provisions also apply to such controllers who have their headquarters outside the EU, but only an establishment in one of the EU Member States, or who use automated equipment based in one of the Member States for the purposes of processing personal data.”
Google said it is committed to working with the EU regulators and protecting users privacy. Yahoo did not comment and Microsoft said companies should delete the IP address from stored information. The report by the Article 29 Working Party is scheduled to be released in April.
De Liberation y Periodista Digital
Un movimiento que empezó en el verano de 2005 cuando News Corp. el grupo mediático de Rupert Murdoch invirtió 580 millones de dólares en la compra de Intermix, y su semilla, la red social MySpace. En los medios americanos, la noción de web 2.0 se asocia a una nueva ola de creación y mercantilismo, a menudo a precio de oro, que abarca desde periódicos digitales a los nuevos entramados de capital riesgo. Un caso claro lo constituye Netvibes, sociedad francesa independiente, que se ha levantado 12 millones de euros sólo en el mes de agosto.
Los compradores de estos medios digitales son grupos mediáticos como NBC que este año ha comprado Ivillage (portal femenino) por 600 millones de dólares y Tribe (portal social) por 50 millones. Están, a su vez, los mastodontes de Internet, de apetito voraz. Yahoo se ha apropiado del portal de fotografía Flickr (35 millones de dólares) y de dominios webs como Del.icio.us.
Por su parte eBay ha comprado, hace un año, el sitio de telefonía por Internet Skype y ha confiado su publicidad a Google, que a su vez ha adquirido el portal Picasa de intercambio de fotos, y la sociedad de cartografía Keyhole (base de la tecnología Google Earth). Pareciera que la avalancha de semejantes cifras comienza a evocar a una nueva burbuja en la red.
The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.
Editor’s Note: What is your definition of a “click”? Will it coincide with the upcoming definition, which is being determined by the IAB, Google and Yahoo? Discuss this and other topics at WebProWorld. IAB, Google, Yahoo Defining ClicksThe Click Measurement Working Group established by IAB and the member companies who have joined it will develop a series of click measurement guidelines.
