Archivo de la etiqueta: link

Google warns on ‘unsafe’ websites

The warnings will pop up before people visit a site
Google has started warning users if they are about to visit a webpage that could harm their computer.
The warning will pop up if users click on a link to a page known to host spyware or other malicious programs.
The initiative comes out of a larger project cataloguing programs that plague people with unwanted ads, spy on web habits or steal personal data.
Google is one of several companies trying to act as an “in-flight adviser” to ensure people stay safe online.
Web watch
The warnings will be seen by anyone using the search engine who clicks on a link to a site identified as harmful by the Stop Badware coalition.
Google, PC maker Lenovo and Sun set up this initiative in January 2006 to identify dangerous software and the websites that try to trick people into installing these malicious programs.
DANGEROUS KEYWORDS
Free screensavers
Bearshare
Screensavers
Winmx
Limewire
Lime wire
Free ringtones

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Six Quick and Simple Ways to Dominate Google Rankings

The reason Google is the most successful search engine in the world is because they provide the best search results; pages ranked by tangible value. That tangible value is a combination of content and links, with links being the more important factor (they assume any pages linking in will only link to good content or risk their own ranking.)

Here are a few tips that will help you take full advantage of Google’s love of linking…

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MAKING LINK BAITING WORK FOR YOU

Link baiting. You’ve heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached. Link baiting is a bit of an art form, but there are tried and true methods.



In marketing, you have one central task: Get attention that drives results. Pretty simple really, at least in theory. Online, the lion’s share of this process is generating links to your website or blog, which helps to gain ranking in the search engines and to generate brand awareness.

Do not underestimate that second element. The more brand awareness you generate, the more people search for you, the more it affects sales and/or leads.

Link baiting has been described as a kind of art form because, like art, what resonates with a group of people isn’t always predictable and certainly not controllable; only the after-effect like book or box office sales is measurable. But also like any creative endeavor, there are both guidelines to creation and case studies of what has worked in the past.

Wikipedia defines link bait this way: Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. You might be right to equate it to viral or word-of-mouth marketing, which is attracting more and more of the overall advertising spend each year.

Sometimes the naysayers out there will reduce this approach to online marketing as something inherently dirty and/or spammy. And yes, there are abuses. But we’re in it for the long-haul, and just so we’re clear, even Google’s webspam fighter Matt Cutts counts link bait among “white hat” tactics:

I hereby claim that content can be both white-hat and yet still be wonderful bait for links. Personally, I’d lean toward producing interesting data or having a creative idea rather than spouting really controversial ideas 100% of the time. If everything you ever say is controversial, it can be entertaining, but it’s harder to maintain credibility over the long haul.

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Htaccess Disable Hotlinking Code Generator

If people are ‘hotlinking’ to your image files, they are using your bandwidth which you will ultimately pay for.
You can stop this from happening by placing a ‘.htaccess’ file in the folder where your images are stored. This will only allow requests from your own pages to display the images – anyone linking to them from outside of your website, or any website you choose, will have the ‘red x’ instead of the image.
Use the following form to create the code to place into your htaccess file to stop people hotlinking your images/files. The code uses mod_rewrite.

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Notebook service from Google Labs

Notebook service from Google Labs has been turned on in beta for users to try. Firefox users will have an easy time of adding Google Notebook to their browsers; users must have a Google Account to use it. Notebook installs as an extension to Firefox, and after a restart of the browser becomes available to use. Notebook is also available to users of Internet Explorer 6.

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