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EU Says Search Engines Must Follow Rules
The EU regulators, operating under the “Article 29 Working Party” name have plans to release a detailed report on search engines in the coming months. The group said, “As the use of search engines becomes a daily routine for an ever growing number of citizens, the protection of the users’ privacy and the guaranteeing of their rights, such as the right to access to their data and the right to information as provided for by the applicable data protection regulations, remain the core issues of the ongoing debate.”
It went on to say, “Search engines fall under the EU Data Protection Directive 95/46/EC if there are controllers
collecting users’ IP addresses or search history information, and therefore have to comply with relevant provisions.”
“These provisions also apply to such controllers who have their headquarters outside the EU, but only an establishment in one of the EU Member States, or who use automated equipment based in one of the Member States for the purposes of processing personal data.”
Google said it is committed to working with the EU regulators and protecting users privacy. Yahoo did not comment and Microsoft said companies should delete the IP address from stored information. The report by the Article 29 Working Party is scheduled to be released in April.
Five New Communication Technologies to Supplement Email
Every business relies on effective communication with its customers. Communication doesn’t just convey information, it inspires trust, builds credibility, stimulates involvement and generates loyalty. But in today’s global, hi-tech, rapidly changing business environment, how do you ensure you’re communicating effectively?
The Benchmark – Face-To-Face
There’s no doubt that face-to-face communication is the most effective method for most people. Why? Because of its two-way nature. It’s about dialogue. Listeners are not passive participants. When someone talks to us, we send a continuous stream of responses back to them. Some are verbal, but many/most are not. These responses have the power to actually change the message being disseminated by the talker. What’s more, they have the power to change how other listeners’ interpret that message. (Similarly, other listeners have the power to change your interpretation.)
Unfortunately, however, the global nature of business makes it impossible to conduct face-to-face meetings for every communication. So what are the alternatives? Specifically, what are the alternatives offered by technology?
11 Ways To Drive Traffíc Away From Your Website
Read in an article by Jerry Bader, MRPwebmedia
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Don’t Speed-It-Up; Slow-It-Down
How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it’s time to move-on. It’s like your finger has a mind of it’s own.
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.
What website visitors won’t tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understands marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will nevër come back.
It isn’t about how fast a page loads; it’s about delivering an appropriate payoff for the wait.
Now I will admit there are people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won’t wait their turn in a brick and mortar store either, they demand to be served before everyone else – it’s just not possible to satisfy these people, so why design your entire website marketing around them. They are nevër going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it’s because most websites are designed to meet perceived company objectives, rather than audience needs.
Google Gets Personalised
Have you ever become overwhelmed by the number of documents accessible via a search engine? If you’re like most people, then you probably have. There are often millíons of results and not every result is likely to be of equal importance to you.
In addition to that, there is also ambiguity of language. Words often have multiple meanings and people can have different interpretations of the same word. How does a search engine know the difference? Well, at this point, they don’t.
They certainly can’t read your mind so the only other alternative is to track your online activities in order to custom tailor your search results based on your recorded preferences.
Google is one of the first major search engines to test this new technology. They have released a total of 15 new patent applications this month in relation to this very endeavor.
Actually, I’m not too surprised that Google is taking a closer look at personalization. Google has already begun testing many of these new search features in Google’s personalized search, which is currently in beta.
Explore History as it Happened: Google News Now Has Archive Search
Google users can now discover a wealth of historical information when they search. Available today, Google News now has archive search to help users quickly and easily search for events, people and ideas over different periods of time. History buffs and curious users alike can explore more than 200 years of historical information to get a glimpse of the emotions and attitudes of the past.
When users search for an historical event or person, they will see the most relevant articles related to their query, and they will be able to browse an historical timeline to get a broader overview of the results. For example, searching for information about the 1969 moon landing will showcase original news written in 1969, as well as more recent coverage from the last four decades of analysis. Articles related to a story or theme within a given time period are grouped together to allow users to see more perspectives on the events. Users can also narrow their searches to specific time periods or publications of interest.
Designing for Web 2.0
The concept of Web 2.0 started as a conference brainstorming session between O’Reilly and MediaLive International. During their discussion, they analyzed the companies that had survived the dot-com collapse. Interestingly enough, many of these companies had quite a few things in common. Was there a connection? Was the dot-com crash a turning point for the web? O’Reilly and MediaLive believed so. And therefore, Web 2.0 was born.
Wikipedia : ” The term Web 2.0 refers to a second generation of services available on the World Wide Web that lets people collaborate and share information online. In contrast to the first generation, Web 2.0 gives users an experience closer to desktop applications than the traditional static Web pages. Web 2.0 applications often use a combination of techniques devised in the late 1990s, including public web service APIs (dating from 1998), Ajax (1998), and web syndication (1997). They often allow for mass publishing (web-based social software). The concept may include blogs and wikis ”
Create an experience, not just a site.
There is no official standard for what makes something “Web 2.0″, but there are certainly a few common attributes that often describe this new culture of transformation. Web 2.0 is built on a system of collective knowledge. It provides a social fabric for the Web, empowering the individual and giving them an outlet for their voice to be heard. You can see many of these concepts in sites like Flickr, del.icious, Wikipedia, Amazon reviews, and the eBay reputation system.
Notebook service from Google Labs
Notebook service from Google Labs has been turned on in beta for users to try. Firefox users will have an easy time of adding Google Notebook to their browsers; users must have a Google Account to use it. Notebook installs as an extension to Firefox, and after a restart of the browser becomes available to use. Notebook is also available to users of Internet Explorer 6.
Nearly everyone uses Internet
The Pew Internet & American Life Project recently released a report on Internet usage by adults in the United States.
From February 15 through April 6, Pew found in their research 73 percent of adults in the US use the Internet for a variety of tasks. Healthcare information has been one area that benefited Internet users as the quality and depth of that information developed.
What I Learned At Hacker Camp
Source: News.com, Businees Week
url: : http://businessweek.com/technology/content/apr2006/tc20060403_499982.htm
APRIL 3, 2006 Computer Security By Sarah Lacy What I Learned at Hacker Camp It’s easy to create malicious code, penetrate firewalls, and steal personal and financial information. “Ethical hacker” Andrew Whitaker can show you how
I didn’t wake to Reveille in army barracks. I wasn’t dressed in fatigues. And no way was I marching around holding a rifle above my head. But in the wee hours one recent Thursday I was headed to boot camp nonetheless — hacker boot camp.For a full day, I would immerse myself in the tricks of the computer hacking trade, getting hands-on training in how scam artists construct the code that wreaks havoc on the world’s computers. The key distinction: This is “ethical” hacker boot camp, put on by a company called TechTrain, which hosts about 24 of these intensive training sessions each year.
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